Case Study
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Cars Galore Limited is a used vehicle wholesaler that operates the world's first automated car buying website which can be viewed online at www.wewillbuyyourcar.com.


Aimed at the general public, the website was launched in March 2007 to provide a fast, safe, simple way to sell a car that avoided the increasing costs and inconvenience associated with traditional routes of disposing of a used vehicle.

Part Exchange can work if you are buying a new car but is often simply a different way of presenting a readily available discount to the customer. For anyone buying an older car or not buying a replacement car at all, the options are limited. Classified routes such as Auto Trader or Desperate Seller have costs associated with the actual advertisement, uncertain timescales, continued depreciation and running costs. Newer concepts such as eBay have more certain timescales but still have the same uncertain costs. Both of these routes have two other significant issues; the security risks of having potential buyers visit your house have been well documented and are a real concern to many sellers. The second issue is the increasing volume of competitor sites that use your original advert as a lead to solicit you for further, seemingly better advertising opportunities, all of which add cost to your sale plan.

www.wewillbuyyourcar.com offers a guaranteed offer price and timescale, without cost and without being limited by geography. The process is fast (instant offer/48 hour collection), secure (money in your account before you release your car), convenient (sell from and collection from your home or work), and, innovative.

You will see from the data below that the uptake from the UK public has been strong, especially when you consider the standing start nature of this brand new concept.
Here are some headline statistics:-
77% of people selling a car to wewillbuyyourcar.com did so within a week of first visiting the website
60% had tried other methods of advertising their car before selling it through wewillbuyyourcar.com, the most popular being ‘Press ad’ and ‘Dealer’
99% of people provided positive feedback or advice after they had sold
A growing number (currently 73%) say that they are comfortable using the internet to sell their car
87% of people had their car collected from home, 9% from work and the rest others from places like the airport when emigrating or ferry terminals when they have brought their car to the mainland from the Hebrides
68% of people selling are Male and 66% are between 25 and 44 years old.

What wewillbuyyourcar say about EVT

The Cars Galore team have ambitious growth plans that have been exceeded over the last two years. They recognise that without the use of EVT and without the expertise of Orovia, they would never have managed to operate their business the way that they have.

“We are experts in buying and selling used cars so when we had the idea of buying cars directly from the public in order that we can provide a service to the whole of the UK mainland, we really didn’t know where to begin. Once we had engaged the team at Orovia the project very quickly began to take shape. The team helped not only with the development of the website but also with the branding, website marketing, hosting, and, development of the process and proposition. We are delighted with the way in which Orovia approached this whole project and most importantly, they delivered a fantastic solution at a price that has allowed us to set up the business and trade profitably in our first two years”. – John Brocklehurst, Director.



Here you can see the growth in the number of offers made by the website on a monthly basis. The growth in this particular quantum is related to a combination of increased awareness, increased trust and familiarity, and, increased understanding of the business model enabling more targeted marketing.


The number of cars purchased has also grown significantly over the period. The clear synergy with the shape of the first graph illustrates a consistency in the conversion of enquiries to orders. This makes marketing measurement a lot more straight forward than in many models.


A very clear year on year growth is starting to emerge as the business journeys through its second full year.
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